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Ambidexterity Strategies of established Car Manufacturers: A Cross Cultural Comparison

  • Lucas A. MüllerEmail author
  • Michael Stephan
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Zusammenfassung

All internationally established car manufacturers currently face the advent of vehicle electrification. Established OEMs shift evermore resources into new fields of electric mobility and autonomous driving technologies. However, it is a challenge for incumbent OEMs to effectively embed new activities into their established organizations with traditional business lines.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2020

Authors and Affiliations

  1. 1.Philipps-Universität MarburgMarburgDeutschland
  2. 2.Lehrstuhl für Technologie- und Innovationsmanagement, Fachbereich 02 WirtschaftswissenschaftenPhilipps-Universität MarburgMarburgDeutschland

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