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Part II – Unmasking promising practices for co-creation in the high-tech domain

  • Leontin Karl GrafmüllerEmail author
Chapter
Part of the Markt- und Unternehmensentwicklung Markets and Organisations book series (MAU)

Abstract

Part I introduced the relevance, state of the art in extant literature and also set the context of the research for this dissertation. It becomes evident that there is a need to better understand co-creation processes in the B2B domain. With that aim, this part picks up the first research gap (see Chapter 2 of Part I) and unveils promising practices of how providers manage and involve business customers into the co-creation of hightech products.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020

Authors and Affiliations

  1. 1.LeipzigGermany

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