• Maren HagemeisterEmail author
Part of the BestMasters book series (BEST)


To check the validity of the proposed hypotheses, a quantitative analysis of market entries in the Russian market between 2005 and 2013 is chosen. The sample of market entries into Russia is extracted from databases provided by Bureau van Dijk, following the methodology used by prior entry mode studies (Bertrand, Betschinger, Bertschy, & Shidlauskas, 2016; Crabbé, Bruyne, & Merlevede, 2011; Gonchar & Marek, 2014; Holtbrügge & Berning, 2018; Kalkbrenner, 2010). Alternatively, recent empirical entry mode studies have drawn upon primary data gathered through surveys, which they addressed to employees or key informants of multinational companies (Dikova & van Witteloostuijn, 2007; Holtbrügge & Baron, 2013; Meyer, 2001; Puck et al., 2009).


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020

Authors and Affiliations

  1. 1.HeroldsbachGermany

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