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Lead users and the organization

  • Christopher LettlEmail author
Chapter

Abstract

Lead user research has branched out into many different research streams. In this paper I take an organizational view and differentiate three different perspectives which historically emerged in this sequence. First, lead users as external creators of ideas for focal firms. Second, lead users as creators of organizations. Third, lead users as internal creators of ideas for focal firms. I elaborate on opportunities for further research in each of these perspectives. As becomes apparent, Cornelius Herstatt has been a pioneer researcher in each of these perspectives and a significant source of inspiration for his students.

Keywords

Lead Users User Innovation Innovation Process 

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020

Authors and Affiliations

  1. 1.Institut für Strategie, Technologie und OrganisationWirtschaftsuniversität WienViennaAustria

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