Caught in inaction?!? How do companies respond (or not) to the business implications of demographic change
Identifying or recognizing a business opportunity is a necessary but by far not a sufficient condition for doing business. Once identified, measures need to be taken in order to exploit that opportunity. Many companies currently fail to make that transition from recognition to exploitation of opportunities arising from demographic change. Rather than passively waiting for something to happen, managers need to become more proactive in dealing with demographic change and this will involve the pro-active shaping of the conditions that make it feasible to exploit the opportunity in question. This chapter serves as a call to arms for academics to conduct more research and for practitioners to become more active in this segment.
KeywordsDemographic change Silver Market Phenomenon Ageing Societies
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