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Strategic Orientations, Acquisitive Growth, and Continuous Adaptation

  • Sebastian DewangerEmail author
  • Florian Bauer
Chapter

Zusammenfassung

Growth modes are of utmost importance when companies intend to expand their business. For decades, organic and acquisitive growth modes were treated as a dichotomy, or opposite ends of a bipolar scale. Organic growth can be described as a process of business expansion (output, customers, new products) that comes from a company’s existing business.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.Universität InnsbruckInnsbruckÖsterreich
  2. 2.Lancaster University Management SchoolLancasterVereinigtes Königreich

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