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„The feeling of being there“: Presence-Erleben als Folge kognitiver und emotionaler Verarbeitungsprozesse

  • Matthias HoferEmail author
Chapter

Zusammenfassung

Wenn man sich mit Prozessen und Wirkungen während und nach der Medienrezeption beschäftigt, dann kommt Präsenzerleben oder dem „feeling of being there“ (z.B. Heeter, 1992) ein ganz besonderer Stellenwert zu. Berechtigterweise könnte man sich nun fragen, warum das so ist, verschwindet doch bei Präsenzerleben das Medium gewissermaßen (Hofer, 2016). Eine Medienwirkung, die durch ein Nichtmehr-Bemerken des Mediums zustande kommt? Das verspricht spannende Forschungstätigkeit.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.Universität ZürichZürichSchweiz

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