Case Study

  • Andreas KohneEmail author


After presenting Business Development in detail in this book, a fictitious case study is presented below, which shows a complete run of the Business Development Process. Of course, not every step can be examined in detail here and not all decisions are presented with their alternatives, as this would not be effective. But the example illustrates how Business Development analyzes a given product and its market and then gradually introduces improvement and develops a new ecosystem around the product. As a result, new market potential can be raised and the product even positioned internationally.

Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019

Authors and Affiliations

  1. 1.DortmundGermany

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