The topics portfolio and portfolio management are very important to any company, because through the portfolio, the company defines the products and services offered to clients and partners. The topic is very complex and extensive. Portfolio management is also a central topic for Business Development, as new and further developments of products through Business Development have a direct impact on the individual portfolio elements. That is why the topic is presented in detail below. This includes the portfolio structure and how you can organize your products and services. Further, the portfolio life cycle is described, which describes how the individual elements change over time. Finally, active portfolio management is discussed.
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