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Business Development

  • Andreas KohneEmail author
Chapter

Abstract

After describing the tasks of Business Development in the introduction, the individual dimensions of Business Development will be explained in detail below. It is not just a task. Business Development can also be seen as a role. A person who fulfills this role is also referred to as a Business Development Manager. The main features of a Business Development Manager are described below (see Sect. 2.1). At the same time, Business Development is also an organizational unit which has to be embedded in the structure of a company. Central and decentralized structures are possible here (see Sect. 2.3). Finally, Business Development can also be conceived as a process that prescribes a structure in the performance of tasks (see Sect. 2.4).

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019

Authors and Affiliations

  1. 1.DortmundGermany

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