Business Development

  • Andreas KohneEmail author


After describing the tasks of Business Development in the introduction, the individual dimensions of Business Development will be explained in detail below. It is not just a task. Business Development can also be seen as a role. A person who fulfills this role is also referred to as a Business Development Manager. The main features of a Business Development Manager are described below (see Sect. 2.1). At the same time, Business Development is also an organizational unit which has to be embedded in the structure of a company. Central and decentralized structures are possible here (see Sect. 2.3). Finally, Business Development can also be conceived as a process that prescribes a structure in the performance of tasks (see Sect. 2.4).


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019

Authors and Affiliations

  1. 1.DortmundGermany

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