A Framework for the Design of Alliance Governance Systems
In order to adapt the general conception of a governance system to the alliance case, an assessment of the distinguishing characteristics of alliance governance as compared to the intrafirm case will be provided. We thereby use the results of the chapter on the theory of the firm as a starting point to discuss some characteristics which are brought up in the alliance literature, which, interestingly, have only rarely addressed this fundamental question. Subsequently, the elements of a governance system for the alliance case will be specified.
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