Risk Preferences of Informed Newsvendors

  • Torsten GullyEmail author
Part of the Edition KWV book series (EKWV)


People behave risk-averse in many situations where decisions are made under uncertainty (cf. Camerer 2000; Hillson and Murray-Webster 2005). However, in a commonly analyzed inventory model with demand uncertainty, the Newsvendor model (e.g., Khouja 1999; Nahmias 2008), most experimental research indicates that people are not risk-averse when making ordering decisions (e.g., Schweitzer and Cachon 2000).


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2013

Authors and Affiliations

  1. 1.WiesbadenGermany

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