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Das Einkaufserlebnis in der betriebliche Praxis und aktuelle Trends

  • Andreas TothEmail author
Chapter

Zusammenfassung

In diesem Kapitel wird auf die aktuelle Erlebnisgestaltung in der betriebswirtschaftlichen Praxis eingegangen. Hier werden aktuelle Trends der Erlebnisgestaltung und deren Anwendung in der Praxis mithilfe von Studien verschiedener Unternehmensberatungen aufgezeigt.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.MünchenDeutschland

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