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Die Gestaltungsfaktoren des Einkaufserlebnisses

  • Andreas TothEmail author
Chapter

Zusammenfassung

Dieses Kapitel definiert die wesentlichen Treiber des Einkaufserlebnisses mit einem Fokus auf die Erlebnisgestaltung im Handel.

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© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.MünchenDeutschland

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