Advertisement

Image and Public Relations Practice

  • Horst Avenarius
Chapter

Zusammenfassung

Image as a topic for scientific discussion is most welcome to public relations practioners. Whenever we considered the concept of image, however, the fact that we seldom got any resonance from communications science has always amazed us.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literatur

  1. Boorstin, Daniel (1962): The image: A guide to pseudo-events in America. New York: Atheneum,Google Scholar
  2. Boulding, Kenneth (1956): The image: Knowledge in life and society. Ann Arbor: University of Michigan Press, 252 VI Betrachtungen zur PR-WissenschaftGoogle Scholar
  3. Bristol, Lee H. (1960): Developing the corporate image: A management guide to public relations. New York: Scribner.Google Scholar
  4. Dilenschneider, Robert L. (1990): We don’t do coups. Gannet Center Journal 4, 2, pp. 35–46.Google Scholar
  5. Furbank, Philip N. (1970): Reflections On the Word “Image”. London: Secker & Warburg.Google Scholar
  6. Giacalone, Robert A. und Rosenfeld, Paul (1989): Impression management in the organization. Hillsdale: Lawrence Erlbaum Associates.Google Scholar
  7. Haberman, David A. und Dolphin, Harry .A. (1988): Public relations. The necessary art. Ames. Iowa State University Press.Google Scholar
  8. Kotler, Philip (1991): Marketing management. Analyses, Planning, Implementation and Control (7th ed.). Englewood: Prentice Hall.Google Scholar
  9. Ross, Irwin (1959): The image merchants. Garden City: Doubleday.Google Scholar

Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  • Horst Avenarius
    • 1
  1. 1.GautingDeutschland

Personalised recommendations