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Insights from Social Resource Theory for Service Business Development

Chapter

Zusammenfassung

The authors discuss how Social Resource Theory can provide a theoretical perspective to the development of service businesses, in particular with regards to the early stages of service development (e.g. idea generation or concept development). Its value lies in the conceptualization of what resources can be exchanged and how they are exchanged in interpersonal encounters, thus allowing to formulate a variety of implications for the development of new service offerings.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  1. 1.Abteilung DienstleistungsmanagementAlpen-Adria-Universität KlagenfurtKlagenfurtÖsterreich
  2. 2.Lehrstuhl ABWL + Int. MarketingKatholische Universität Eichstätt-IngolstadtIngolstadtDeutschland

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