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Effectual Service Business Development–Zur Anwendung des Effectuation-Ansatzes bei Geschäftsmodellinnovationen

  • Jörg Männicke
  • Ronny Baierl
Chapter

Zusammenfassung

Dieser Artikel würdigt den Beitrag der Effectuation-Logik zu Geschäftsmodellinnovationen in Dienstleistungsbranchen. Weiterhin legt er dar, wie und unter welchen organisationalen und individuellen Rahmenbedingungen zentrale Managementfragen in praktisches Managementhandeln übersetzt werden können. Basierend auf einer Literaturanalyse werden konkrete Rückschlüsse gezogen, wie erfolgreiches Effectual Service Business Development durchgeführt werden kann, indem die umsetzungsorientierten Anwendungshinweise zusammengefasst und eingeordnet werden.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  1. 1.Campus DresdenSRH Hochschule BerlinDresdenDeutschland
  2. 2.Hochschule für Technik + Wirtschaft DresdenDresdenDeutschland

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