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Von Occupy Wall Street zu den ‚nasty women‘ – Digitale Kommunikation als Partizipationsmöglichkeit neuer Protestströmungen

  • Natalie Rauscher
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Zusammenfassung

Die USA waren in den letzten Jahren von einer sozialen Bewegung nach der anderen geprägt. Beispiele sind die die Tea Party, Occupy Wall Street, Black Lives Matter oder nun potenziell neue Strömungen wie der Women’s March. Alle haben schon jetzt einen bleibenden Eindruck in der politischen Landschaft der USA hinterlassen. Diese Strömungen eint die Nutzung digitaler Kommunikation. Kommerzielle Plattformen wie Twitter oder Facebook sind heutzutage entscheidend, um erfolgreich politischen Protest zu kommunizieren. Die Digital Natives, junge Menschen der Internet-Generation tragen viele der neuen Proteste. Dabei ist digitaler Aktivismus eine Ergänzung des traditionellen Aktivismus, kein Ersatz dafür. Soziale Bewegungen können durch die Kombination von digitaler Kommunikation sowie traditionellen Protestformen ihre Themen auf die politische Agenda bringen und den Diskurs beeinflussen. Dieses Kapitel zeigt am Beispiel von Occupy Wall Street und dem Women’s March wie Hashtags und Memes für digitale politische Kommunikation und für politischen Protest genutzt werden können.

Schlüsselwörter

Digitale Kommunikation Politische Kommunikation Social Media Hashtags Memes Occupy Wall Street Women’s March 

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  • Natalie Rauscher
    • 1
  1. 1.Heidelberg Center for American StudiesHeidelbergDeutschland

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