Undermining the Message: How Social Media Can Sabotage Strategic Political Communication Actions

  • Meredith ConroyEmail author
  • Justin S. Vaughn


As the strategic use of social media by politicians and other political actors approaches ubiquitousness, scholars have responded by chronicling the various ways in which social media can be harnessed successfully. We argue that the high propensity for strategic communication failure is too often overlooked, however, and attempt to address this by using a contemporary case as a lens through which to view how social media use can also undermine an actor’s message. Focusing on the first several months of Donald J. Trump’s presidency, we advance a four-part argument using specific examples from the early Trump Administration that showcase ways large and small that unstrategic use of social media can derail political and policy objectives.


Social media Strategic communication Presidency Donald J. Trump 


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  1. 1.California State UniversitySan BernadinoUSA
  2. 2.Boise State University in BoiseBoiseUSA

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