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Blue Ocean Strategy® in China—Successful Examples in E-Commerce

  • Weifangzi Li
  • Thomas Heupel
Chapter
Part of the FOM-Edition book series (FOMEDITION)

Abstract

The objective of this article is to analyze the Blue Ocean Strategy® in China, especially in e-commerce. This contribution mainly focuses on four e-commerce companies by analyzing their business-models and developments. In China, Blue Ocean Strategy® has been ardently discussed since the Chinese market has become increasingly mature. According to data from World Bank, its GDP is 9.24 trillion US dollars and accounted for about 15% of the world GDP in 2013.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  • Weifangzi Li
    • 1
  • Thomas Heupel
    • 2
  1. 1.MannheimDeutschland
  2. 2.WilmsdorfDeutschland

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