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Development and Implementation of New Business Area “Informatics”

Building on an Installed Base with Blue Ocean Strategy®
  • Claus-Peter ReisingerEmail author
Chapter
Part of the FOM-Edition book series (FOMEDITION)

Abstract

The medical device industry is highly regulated, which is often seen as a major hurdle for Blue Ocean® ideas. Many potential new product attributes would require a complete new regulatory approval process, which would take a significant amount of time and money. This case study shows, how we overcame this challenge and created a new product category that helps to analyze the daily workflow in the radiology department and automate many previously manual processes.

References

  1. Bayer Vital GmbH. (2017). Homepage. http://www.radiologysolutions.bayer.com/. Accessed 6. Sept. 2017.

Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.Bayer AGBerlinGermany

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