Testimonials in der Gesundheitskommunikation

  • Anja KalchEmail author
  • Tino Meitz


In der Gesundheitskommunikation werden Testimonials, die Erfahrungsberichte betroffener Personen umfassen, als Evidenz für gesundheitsbezogene Einstellungen oder Verhaltensweisen eingesetzt. Der vorliegende Beitrag betrachtet die Wirkung von testimonialbasierten Gesundheitsbotschaften unter Berücksichtigung inhaltlicher und formaler Darstellungsweisen und geht auf die zugrundeliegenden psychologischen Wirkungsprozesse ein.


Testimonialbasierte Evidenz Sozial-kognitive Theorie Psychologische Prozesse Narrative Persuasion Informierte Entscheidung Prominenz 


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.Institut für Medien, Wissen und Information – Rezeption und WirkungUniversität AugsburgAugsburgDeutschland
  2. 2.Lehrbereich Kommunikations- und MedienpsychologieFriedrich-Schiller-Universität JenaJenaDeutschland

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