Advertisement

Die Bedeutung der sozial-kognitiven Theorie für die Gesundheitskommunikation

  • Christian SchemerEmail author
  • Svenja Schäfer
Chapter

Zusammenfassung

Der Beitrag gibt einen Überblick über die Bedeutung der sozial-kognitiven Theorie für die Gesundheitskommunikation. Dabei werden insbesondere das symbolische Lernen und die Bedeutung von Selbstwirksamkeit für gesundheitsbezogene Verhaltensänderungen intensiver betrachtet. Nach einer eingehenden Thematisierung der jeweiligen Grundlagen werden ausgewählte empirische Studien aus unterschiedlichen Bereichen der Gesundheitskommunikation vorgestellt, die zeigen, inwieweit die psychosozialen Determinanten und Mechanismen der sozial-kognitiven Theorie Verhaltensänderungen bewirken können. Schließlich werden auch die Grenzen der vorgestellten Theorien und Implikationen für die Gestaltung von Kampagnen diskutiert.

Schlüsselwörter

Sozial-kognitive Theorie Symbolisches Lernen Selbstwirksamkeit Bandura Gesundheitskommunikation 

Literatur

  1. Abelson, R. P., Aronson, E., McGuire, W. J., Newcomb, T. M., Rosenberg, M. J., & Tannenbaum, P. H. (1968). Theories of cognitive consistency: A sourcebook. Chicago: McNally.Google Scholar
  2. Achterberg, T. van, Huisman-de Waal, G. G. J., Ketelaar, N. A. B. M., Oostendorp, R. A., Jacobs, J. E., & Wollersheim, H. C. H. (2011). How to promote healthy behaviours in patients? An overview of evidence for behaviour change techniques. Health Promotion International, 26(2), 148–162.Google Scholar
  3. Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Hrsg.), Action control. From cognition to behavior. Berlin: Springer.Google Scholar
  4. Anderson, E. S., Winett, R. A., Wojcik, J. R., & Williams, D. M. (2010). Social cognitive mediators of change in a group randomized nutrition and physical activity intervention: Social support, self-efficacy, outcome expectations and self-regulation in the guide-to-health trial. Journal of Health Psychology, 15(1), 21–32.CrossRefGoogle Scholar
  5. Bandura, A. (1977). Social learning theory. Englewood Cliffs: Prentice Hall.Google Scholar
  6. Bandura, A. (1986). Social foundations of thought and action. A social cognitive theory. Englewood Cliffs: Prentice Hall.Google Scholar
  7. Bandura, A. (1998). Self-efficacy. The exercise of control (2. Aufl.). New York: Freeman.Google Scholar
  8. Bandura, A. (2001a). Social cognitive theory of mass communication. Media Psychology, 3(3), 265–299.CrossRefGoogle Scholar
  9. Bandura, A. (2001b). Social cognitive theory: An agentic perspective. Annual Review of Psychology, 52(1), 1–26.CrossRefGoogle Scholar
  10. Bandura, A. (2004). Health promotion by social cognitive means. Health Education & Behavior, 31(2), 143–164.CrossRefGoogle Scholar
  11. Bandura, A. (2009). Social cognitive theory of mass communication. In J. Bryant & M. B. Oliver (Hrsg.), Media effects: Advances in theory and research (S. 94–124). Mahwah: Lawrence Earlbaum.Google Scholar
  12. Becker, M. H. (1974). The health belief model and personal health behavior. Health Education Monographs, 2, 324–473.CrossRefGoogle Scholar
  13. Bonfadelli, H. (2004). Medienwirkungsforschung I: Grundlagen und theoretische Perspektiven. Konstanz: UVK-Verl.-Ges.Google Scholar
  14. DiClemente, C. C., Prochaska, J. O., & Gibertini, M. (1985). Self-efficacy and the stages of self-change of smoking. Cognitive Therapy and Research, 9(2), 181–200.CrossRefGoogle Scholar
  15. Dijksterhuis, A., & Bargh, J. A. (2001). The perception-behavior expressway: Automatic effects of social perception on social behavior. Advances in Experimental Social Psychology, 33, 1–40.Google Scholar
  16. Dimberg, U., Thunberg, M., & Elmehed, K. (2000). Unconscious facial reactions to emotional facial expressions. Psychological Science, 11(1), 86–89.CrossRefGoogle Scholar
  17. Grove, J. (1993). Attributional correlates of cessation self-efficacy among smokers. Addictive Behaviors, 18(3), 311–320.CrossRefGoogle Scholar
  18. Hertog, J. K., Finnegan, J. R., Jr., Rooney, B., Viswanath, K., & Potter, J. (2009). Self-efficacy as a target population segmentation strategy in a diet and cancer risk reduction campaign. Health Communication, 5(1), 21–40.CrossRefGoogle Scholar
  19. Hines, D., Saris, R. N., & Throckmorton-Belzer, L. (2000). Cigarette smoking in popular films: Does it increase vierwer’ likelihood to smoke? Journal of Applied Social Psychology, 30(11), 2245–2269.CrossRefGoogle Scholar
  20. Jemmott, J. B., Jemmott, L. S., Spears, H., Hewitt, N., & Cruz-Collins, M. (1992). Self-efficacy, hedonistic expectancies, and condom-use intentions among inner-city black adolescent women: A social cognitive approach to AIDS risk behavior. Journal of Adolescent Health, 13(6), 512–519.CrossRefGoogle Scholar
  21. Kennedy, M. G., O’Leary, A., Beck, V., Pollard, K., & Simpson, P. (2004). Increases in calls to the CDC National STD and AIDS hotline following AIDS-related episodes in a soap opera. Journal of Communication, 54(2), 287–301.CrossRefGoogle Scholar
  22. Koordeman, R., Anschutz, D. J., van Baaren, R. B., & Engels, R. C. E. (2011). Effects of alcohol portrayals in movies on actual alcohol consumption: An observational experimental study. Addiction, 106(3), 547–554.CrossRefGoogle Scholar
  23. Maddux, J. E., & Rogers, R. W. (1983). Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change. Journal of Experimental Social Psychology, 19(5), 469–479.CrossRefGoogle Scholar
  24. Maibach, E. W., & Cotton, D. (1995). Moving people to behavior change: A staged social cognitive approach to message design. In E. W. Maibach & R. L. Parrott (Hrsg.), Designing health messages. Approaches from communication theory and public health practice. Thousand Oaks: Sage Publications.Google Scholar
  25. Maibach, E., Flora, J. A., & Nass, C. (1991). Changes in self-efficacy and health behavior in response to a minimal contact community health campaign. Health Communication, 3(1), 1–15.CrossRefGoogle Scholar
  26. Rimal, R. N. (2000). Closing the knowledge-behavior gap in health promotion: The mediating role of self-efficacy. Health Communication, 12(3), 219–237.CrossRefGoogle Scholar
  27. Rosenstock, I. M., Strecher, V. J., & Becker, M. H. (1988). Social learning theory and the health belief model. Health Education & Behavior, 15(2), 175–183.Google Scholar
  28. Schwarzer, R., & Luszczynska, A. (2008). How to overcome health-compromising behaviors. European Psychologist, 13(2), 141–151.CrossRefGoogle Scholar
  29. Vaughan, P. W., & Rogers, E. M. (2000). A staged model of communication effects: Evidence from an entertainment-education radio soap opera in Tanzania. Journal of Health Communication, 5(3), 203–227.CrossRefGoogle Scholar
  30. Witte, K. (1992). Putting the fear back into fear appeals: The extended parallel process model. Communication Monographs, 59(4), 329–349.CrossRefGoogle Scholar

Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.Institut für PublizistikJohannes Gutenberg-Universität MainzMainzDeutschland

Personalised recommendations