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Die Bedeutung sozialer Online-Netzwerke für die Gesundheitskommunikation

  • Verena LindacherEmail author
  • Julika LossEmail author
Chapter

Zusammenfassung

Soziale Online-Netzwerke wie Facebook sind vor allem bei jungen Menschen zentraler Bestandteil des Alltags. Die spezifischen Eigenschaften dieser Angebote wie die Möglichkeit für jeden Einzelnen, eigene Inhalte der Öffentlichkeit zu präsentieren und mit anderen Nutzerinnen und Nutzern sowie professionellen Akteuren zu interagieren, eröffnen eine Reihe von Fragestellungen für die Gesundheitskommunikation. Inwieweit diese Zielgruppe auf den Plattformen über Gesundheit kommuniziert, aber auch andere Segmente (Patientinnen und Patienten oder Organisationen) soziale Online-Netzwerke im Gesundheitsbereich nutzen, wird im Folgenden beschrieben. Potenziale und Herausforderungen für Gesundheitskommunikation in Social Networking Sites (SNS) werden aufgegriffen.

Schlüsselwörter

Soziale Online-Netzwerke Facebook Setting Interaktion Qualität 

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.Medizinische SoziologieUniversität RegensburgRegensburgDeutschland
  2. 2.Referat für Gesundheit und UmweltLandeshauptstadt MünchenMünchenDeutschland

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