An Agent-Based Multi-issue Negotiation Model in E-Commerce
Our paper proposes an agent-based automated negotiation model. The agents can perform an integrative negotiation with multi-issue in a one-to-many way. The negotiation protocol follows the offer-counteroffer principal, and an adapted mechanism of offer generation strategy. With the utility theory, agent could evaluate the offers and determine the following actions. In order to yield a top-quality deal and shorten the negotiation period, agents propose multiple offers, which consist of a particular combination of issue values and have the identical utility with the given utility. The experiment shows that the model ensures the participants could reach a mutually beneficial agreement in a short time.
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