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An Agent-Based Multi-issue Negotiation Model in E-Commerce

  • Xiao-Xuan Zhang
  • Supratip Ghose
  • Geun-Sik Jo
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4114)

Abstract

Our paper proposes an agent-based automated negotiation model. The agents can perform an integrative negotiation with multi-issue in a one-to-many way. The negotiation protocol follows the offer-counteroffer principal, and an adapted mechanism of offer generation strategy. With the utility theory, agent could evaluate the offers and determine the following actions. In order to yield a top-quality deal and shorten the negotiation period, agents propose multiple offers, which consist of a particular combination of issue values and have the identical utility with the given utility. The experiment shows that the model ensures the participants could reach a mutually beneficial agreement in a short time.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2006

Authors and Affiliations

  • Xiao-Xuan Zhang
    • 1
  • Supratip Ghose
    • 1
  • Geun-Sik Jo
    • 2
  1. 1.Intelligent E-Commerce Systems Laboratory, School of Computer Science & Engineering, Inha University, Incheon, 402-751Korea
  2. 2.School of Computer Science and Engineering, Inha University, Incheon, 402-751Korea

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