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Consideration Set Formation as a Goal-derived Categorization Process

  • Marcel Paulssen
Chapter
Part of the Gabler Edition Wissenschaft book series (GEW)

Abstract

Based on propositions A, B and C., a self-regulatory model of consideration set formation was developed.

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Copyright information

© Springer Fachmedien Wiesbaden 2000

Authors and Affiliations

  • Marcel Paulssen

There are no affiliations available

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