• Arthur Asa Berger


The historical origins of the mattress are discussed followed by a discussion of the agony of choice involved in choosing a particular mattress from the seemingly countless number of companies making mattresses and the different models available. Two kinds of customers are discussed: maximizers, who want only the best at the best price, and satisfizers, who are not terribly particular about their choice of a mattress or any other product. Mattresses connote sleep and rest but choosing mattresses is one of the most agonizing and anxiety-ridden purchases people make, since mattresses last for many years. So if one purchases the wrong mattress, one has to live with that bad choice for a long time.


Mattress Maximizer Satisfizer Agony of choice 

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Arthur Asa Berger
    • 1
  1. 1.Department of Broadcast and Electronic Communication ArtsSan Francisco State UniversitySan FranciscoUSA

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