High-Tech French Fries

  • Arthur Asa Berger


French fries are the most popular cooked food sold in the United States and play an important role in the obesity epidemic there and in other countries as well. Statistics show the average American eats close to 30 pounds of French fries a year—about a half a pound a week. In this chapter, the semiotician Roland Barthes is quoted on the cultural significance of “frites” to French culture and the psychoanalyst and marketing expert Clotaire Rapaille is quoted on how food preferences are imprinted on children as they grow up in a particular country.


French fries Diet Obesity Cultural meaning Imprints 

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Arthur Asa Berger
    • 1
  1. 1.Department of Broadcast and Electronic Communication ArtsSan Francisco State UniversitySan FranciscoUSA

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