Teeth Whitening Agents

  • Arthur Asa Berger


In this chapter we consider our “need” for perfect teeth and the role teeth whitening agents play in our thinking about our teeth. We consider the ideas of a cosmetic dentist about the need for perfect teeth if one is to succeed in the business world—because people “read” teeth as signifiers of one’s status. We also consider the matter of the natural color of teeth, which are described in some advertisements as “stained.” There is also a kind of narcissism involved in desiring gleaming white teeth.


Whiteness Teeth as signs Narcissism 

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Arthur Asa Berger
    • 1
  1. 1.Department of Broadcast and Electronic Communication ArtsSan Francisco State UniversitySan FranciscoUSA

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