The Starbucks Coffee Shop Logo

  • Arthur Asa Berger


In this chapter we deal with the evolution of the Starbucks logo and the role of Starbucks in American culture and society. It defines logos and offers a historical portrait of how the logo originated and evolved over the years. In addition, it shows how the myth model helps explain the popularity of Starbucks and deals, also, with the popularity of Starbucks.


Starbucks Logos Psyche Myth model Attachment 

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Arthur Asa Berger
    • 1
  1. 1.Department of Broadcast and Electronic Communication ArtsSan Francisco State UniversitySan FranciscoUSA

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