Customer Experience Management (CEM)

  • Samuel Gallego ChimenoEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 801)


The CEM Project arises from the need to create a web app that will enable users to work with the tools necessary for collecting and manipulating statistical data coming from surveys, campaigns and waves, etc. Primarily, our aim is to offer the customer a product that allows to collect data, in a simple and descriptive manner, for their subsequent interpretation with other types of tools that CEM also offers, such as its graphics module.


Segment List Server User Project Campaign Wave Survey Template Client Control panel Management module 



“This work has been supported by project “IOTEC: Development of Technological Capacities around the Industrial Application of Internet of Things (IoT)”. 0123_IOTEC_3_E. Project financed with FEDER funds, Interreg Spain-Portugal (PocTep).”


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.BISITE Digital Innovation HubUniversity of Salamanca. Edificio Multiusos I+D+ISalamancaSpain

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