Optimizing the Strategic Portfolio
Competitive posture analysis determines the future strategy and capability for each SBA of the firm and the strategic investment which will be required. In this chapter, we enlarge our perspective from individual SBAs to their totality. The following questions are answered: (1) What are the alternative approaches to integrating and interrelating the SBAs? (2) Under which conditions should the respective approaches be chosen? (3) What are the principal components of an SBA portfolio strategy? (4) What are the objectives and goals commonly used by business firms? and (5) What are the processes by which the firm’s SBA portfolio can be optimized?