Sustaining Innovation and Future Research Implications

  • Flevy LasradoEmail author


This chapter focuses on presenting the unique challenges of sustaining the innovation momentum in the organization and discusses how to pave the way for sustainable innovations in organizations. We identify and envisage that when it comes to innovation results, the focus has to be on the four key areas of profitability, sustainability, reputation, and governance. Further, we debate that to be successful, fostering of a sustainable innovation engine is important. This sustainable engine, based on several theoretical underpinnings, is proposed. Creativity—the ability to conceive and implement novel initiatives—becomes crucial for organizations to remain sustainably competitive, however there is a strong need to derive good practices from various theories as discussed in the chapter. In the concluding section, we will focus on discussing the emerging themes for future research and present new research propositions.


Theoretical framework RBV theory Stakeholder management Sustainability Innovation Winning organization 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.University of Wollongong in DubaiDubaiUnited Arab Emirates

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