TQM, AMO, and Factors Impacting Organizational Creativity and Innovation

  • Flevy LasradoEmail author


General managers and entrepreneurs share a keen interest in learning how to foster innovation and creativity in ways that help their firms create wealth. In examining the various innovation contexts, it is clear that some organizational cultures produce many more innovations than others. Human beings are fundamentally creative; however, individuals can be nurtured to produce more creative ideas. Entrepreneurs need to understand how to achieve those creative outcomes that can result in organizations emerging as successful enterprises. This chapter aims to identify factors that entrepreneurs should embrace in their organization and explains its theoretical underpinnings in the ability, opportunity, and motivation (AMO) framework and total quality management (TQM).


Total quality management Ability-motivation-opportunity Innovation Quality Entrepreneurs 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.University of Wollongong in DubaiDubaiUnited Arab Emirates

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