Building a Strong Foundation for a High-Functioning Culture of Creativity and Innovation

  • Flevy LasradoEmail author


Organizations that shed their rigidity are continually adapting and learning from within their organizations as well as from others. In recent years, research has suggested that innovation and creativity have become pillars for leveraging competitive advantage. Though the terms “innovation” and “creativity” are discussed together at times, they are defined separately. Hence, it is essential to understand these terms along with their implications for global entrepreneurs. More importantly, success with innovation and creativity has come in many shapes and forms.

This chapter illustrates the pitfalls to be avoided when building a strong foundation for creativity and innovation in organizations. It also discusses the four big questions of what innovation deployment is, why we use it, how it works, and who shapes it. This exploration is followed by a discussion of the innovation legacy of the United Arab Emirates (UAE), which ranked 35th on the 2017 Global Innovation Index and 16th in the 2017 Global Competitiveness Report. The chapter then describes the importance of innovation in the UAE, introduces the UAE Innovation Award, and explains how the quest for innovation has evolved over the years. Theoretical models of creativity and innovation, as well as evolution and ideation tools, are also discussed.


UAE Innovation Creativity Competiveness Innovation legacy Design thinking Ideation 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.University of Wollongong in DubaiDubaiUnited Arab Emirates

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