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Scenario Planning as a Causal Evaluation Tool for IoT Business Model Innovation

Discovering the Role of Scenario Planning as an Evaluation Methodology for Business Models in the Era of the Internet of Things (IoT)
  • Jan F. TeschEmail author
Chapter
Part of the Progress in IS book series (PROIS)

Abstract

Within both scientific literature and practice, there is limited understanding about the evaluation aspect of business model innovation (BMI), especially in the context of digitalization and the Internet of Things (IoT). The aim of our research project is to contribute by validating whether methodologies from strategy, such as scenario planning, are appropriate means for evaluating business models in this explicit context. Following a Design Science Research (DSR) approach, we develop an approach to implement scenario planning into a BMI process respective of the features. In cooperation with business innovation employees of a well-known corporation in the technology sector, we apply the methodology to real-world innovation projects, empirically validate its viability, and determine how and to what extent it can be used. As a further result, we aim to scientifically expound its effects on creating competitive strategic advantages in the context of digitalization and the IoT.

Keywords

Business model innovation Evaluation Conjoint analysis Digitalization Internet of things (IoT) 

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.University of GöttingenGöttingenGermany

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