The European Wine Policies: Regulations and Strategies

  • Paola Corsinovi
  • Davide Gaeta


The European Union (EU) is the world leading producer of wine and it accounts for 45% of world wine-growing areas, 65% of production, and 70% of exports in global terms ( The entire EU production is regulated under the framework of Common Agricultural Policy (CAP) and the single Common Market Organization (CMO). Nowadays, wine policy is one of the most articulate laws of the CAP and this is due to the complexity and heterogeneity of the policymakers, institutions and organizations involved, and the international scenario. The latest reform of the CAP was decided in 2013 that mostly renews the measures and approaches initiated during the 2008 wine reform which reorganized the way the EU wine market was managed, in order to ensure EU wine production matches demand, and redirect spending to make European wine more competitive.

The aim of this chapter will be to examine the evolution of EU wine policies through three main policy orientations: “price and income support”; “quality of wine”; “competitiveness”. The chapater is organized as follows. Section 13.2 "The development of European Wine Policies: objectives" highlights the historical instruments implemented through three policy orientations). Section 13.3 "Historical expenditure and provisional distribution" analyzes the budget expenditures of each phase described (from 1970 to 2015). Section 13.4 "The EU system of Wine classification" analyzes the EU system of wine classification, the international debate, and the role of World Trade Organization (WTO) and the protection model of traditional wine terms and their origins.


  1. Anderson, K., ed. 2004. The world’s wine markets: Globalization at work. Cheltenham: Edward Elgar.Google Scholar
  2. ———. 2010. Excise and import taxes on wine versus beer and spirit: An international comparison. Economic Papers 29 (2): 215–228.CrossRefGoogle Scholar
  3. ———. 2014. Excise taxes on wines, beers and spirits: An updated international comparison. Working paper No. 170, American Association of Wine Economists, October.Google Scholar
  4. Anderson, K., and H. Jensen. 2016. How much does the European Union assist its wine producers? Journal of Wine Economics 11 (2): 289–305.CrossRefGoogle Scholar
  5. Appiano, E.M., and S. Dindo. 2007. Le Pratiche Enologiche e la Tutela delle Denominazioni d’Origine nell’Accordo UE/USA sul Commercio Del vino. Contratto e impresa/Europa, Cedam 12 (1): 455–500.Google Scholar
  6. Cogeca. 2014. Study on the competitiveness of European wines: Final report.
  7. Corsinovi, P., and D. Gaeta. 2015. Managing the quality wines beyond policies and business strategies. Review of Contemporary Business Research 4 (1): 24–31.CrossRefGoogle Scholar
  8. ———. 2016. The EU wine policy orientations through the budget expenditure analysis (1970–2015). Annual American Association of Wine Economists (AAWE) June 21–25, 2016, Bordeaux (France).Google Scholar
  9. ———. 2017. EU wine policies and their consequences on the global wine trade. Economia Agroalimentare/Food Economy 19 (1): 59–88.Google Scholar
  10. Council Regulation (EC) No. 1493/1999 of 17 May 1999 on the common organization of the market in wine.Google Scholar
  11. Council Regulation (EC) No. 479/2008 of 29 April 2008 on the common organisation of the market in wine, amending Regulations (EC) Nos. 1493/1999, 1782/2003, 1290/2005, and 3/2008 and repealing Regulations (EEC) Nos. 2392/86 and 1493/1999.Google Scholar
  12. Council Regulation (EC) No. 607/2009 of 14 July 2009 laying down certain detailed rules for the implementation of Council Regulation (EC) No. 479/2008 as regards protected designations of origin and geographical indications, traditional terms, labelling and presentation of certain wine sector products.Google Scholar
  13. Council Regulation (EEC) No. 816/70 of 28 April 1970 laying down additional provisions for the common organization of the market in wine.Google Scholar
  14. Council Regulation (EEC) No. 817/70 of 28 April 1970 laying down special provisions relating to quality wines produced in specific regions.Google Scholar
  15. Council Regulation (EEC) No. 822/87 of 16 March 1987 on the common organization of the market in wine.Google Scholar
  16. Council Regulation (EEC) No. 823/87 of 16 March 1987 laying down special provisions relating to quality wines produced in specified regions.Google Scholar
  17. Dal Bianco, A., V. Boatto, F. Caracciolo, and F.G. Santeramo. 2016. Tariffs and non tariff frictions in the world wine trade. European Review of Agricultural Economics 43 (1): 31–57.CrossRefGoogle Scholar
  18. Deconinck, K., and J. Swinnen. 2014. The political economy of geographical indications. AAWE working paper No. 174, December.Google Scholar
  19. European Commission. 2002. DG Agriculture Tender AGRI/Evaluation/2002/6: “Ex-post evaluation of the Common Market Organisation for wine”. Available at:
  20. ———. 2006. Towards a sustainable European wine sector. Communication from the Commission to the Council and the European Parliament.Google Scholar
  21. Gaeta, D., and P. Corsinovi. 2014. Economics, governance, and politics in the wine market: European Union developments. New York: Palgrave Macmillan.CrossRefGoogle Scholar
  22. Josling, T. 2006. The war on terroir: Geographical indications as a transatlantic trade conflict. Journal of Agriculture Economics 57 (3): 337–363.CrossRefGoogle Scholar
  23. Mariani, A., E. Pomarici, and V. Boatto. 2012. The international wine trade: Recent trends and critical issues. Wine Economics and Politics 1 (1): 24–40.CrossRefGoogle Scholar
  24. Meloni, G., and J.F.M. Swinnen. 2013. The political economy of European wine regulations. Journal of Wine Economics 8 (3): 244–284.CrossRefGoogle Scholar
  25. Montaigne, E., and A. Coelho. 2006. Reform of the common organisation of the market. In Wine Study Requested by The European Parliament’s Committee on Agriculture and Rural Development. Brussels.Google Scholar
  26. Moschini, G., L. Menapace, and D. Pick. 2008. Geographical indications and the competitive provision of quality in agricultural markets. American Journal of Agricultural Economics 90 (3): 794–812.CrossRefGoogle Scholar
  27. Muscatine, D., A.M. Amerin, and B. Thompson. 1984. Book of California wine. Berkeley, Los Angeles/London: University of California Press/Sotheby Publications.Google Scholar
  28. Niederbacher, A. 1983. Wine in the European Community. Office for Official Publication of the European Communities, Periodical 2/3-1983, Luxembourg.Google Scholar
  29. OIV. 2016. State of the vitiviniculture world market (April 2016). Available at
  30. Pomarici, E., and R. Sardone. 2001. Il Settore Vitivinicolo In Italia. Strutture Produttive, Mercati e Competitività alla Luce della Nuova Organizzazione Comune di Mercato. Roma: Studi & Ricerche, INEA.Google Scholar
  31. ———. 2009. L’OCM Vino. La Difficile Transazione Verso una Strategia di Comparto. Roma: INEA.Google Scholar
  32. Rickard, B.J., O. Gergaud, S. Ho, and W. Hu. 2014. Trade liberalization in the presence of domestic regulations: Impacts of the proposed EU-U.S free trade agreement on wine market. AAWE working paper No. 173, November 2014.Google Scholar
  33. Spahni, P. 1988. The common wine policy and price stabilization. Aldershot/Brookfeild: Avebury.Google Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Paola Corsinovi
    • 1
  • Davide Gaeta
    • 2
  1. 1.Centre of EconomicsHochschule Geisenheim UniversityGeisenheimGermany
  2. 2.Department of Business AdministrationUniversity of VeronaVeronaItaly

Personalised recommendations