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Behind Every Engagement There Is Always a Good Story

  • Bruna Bezerra Lima
Chapter

Abstract

This article explores the possibilities of employee engagement. More than discussing the media offered by the company to spread information internally, the author emphasizes the importance of creating content that makes sense to employees and uses as an example a Brazilian company that is making it possible.

Keywords

Employee Communication Brazilian Engagement 

Reference

  1. Palacios, F., & Terenzzo, M. (2016). O guia completo do storytelling (Vol. 1). Rio de Janeiro: Alta Books Editora. Google Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Bruna Bezerra Lima
    • 1
  1. 1.Votorantim CimentosSão PauloBrazil

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