Conclusion: For Unto Us Post-truth Is Born
This section provides a summary of key findings and points towards some future directions. It identifies post-truth as co-created fiction, directed towards provision of customer satisfaction and user experience within a competitive truth market, occurring within the broader context of mediatisation. A theoretical framework is also provided. That is followed by a discussion of the relationship between reality and representation (through mimesis and verisimilitude), the personal and social importance of narratives, and an account of the competition between different social imaginaries. The section concludes with a suggestion of a future growth in importance of post-truth in the context of automation and virtualisation.
KeywordsPersonalisation Satisfaction Striving Narrative Spinoza Laclau Post-work
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