Cool, Creative, But Not so Equal

  • Leung Wing-Fai Email author
Part of the Dynamics of Virtual Work book series (DVW)


This chapter examines the under-representation of female entrepreneurs and workers in the global digital media industries. The chapter discusses the cases of three Asian American female employees who initiated lawsuits in Silicon Valley. Though gender is a prominent factor in creating barriers to women’s careers advancement, other characteristics, including family, age, work experience and ethnicity, overlap with gender. The career history of two Taiwanese female tech entrepreneurs is reflective of the recent industrial history of their country of origin. Despite the fact that their companies are globally recognised, these two women participate in entrepreneurship only alongside family and relatives whom they can trust, and they have taken on gender-specific roles within their companies. The comparative perspective in the chapter demonstrates that while gender plays a vital part in explaining these women’s careers, other intersectional factors, including ethnicity, personal life history and national contexts, need to be taken into account.


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.King’s College LondonLondonUK

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