Recommendation Engines

  • Rajendra Akerkar
Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)


This chapter introduces recommendation engines – one of the concepts in AI has gained momentum. It is a marketer tool for online businesses. Recommendation engine is seen as an intelligent and sophisticated salesman who knows the customer taste and style and thus can make more smart decisions about what recommendations would benefit the customer most thus increasing the possibility of a conversion. Though it started off in e-commerce, it is now gaining popularity in other sectors, including Media.

Copyright information

© The Author(s), under exclusive license to Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  • Rajendra Akerkar
    • 1
  1. 1.Western Norway Research InstituteSogndalNorway

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