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A Stakeholder Approach in Managing Reputation

  • Martin N. Ndlela
Chapter

Abstract

For organizations, reputation is everything, and hence what the stakeholders believe and think about the organization, expect from it and say about it to others is likely to affect its reputational assets. Reputation is a result, not only of interaction between the organization and stakeholders, but also of multiple interactions among stakeholders. Social media has become an important aspect of ongoing reputation creation. The main argument advanced in this chapter is that a stakeholder orientation should inform all the facets of reputational management in all phases of crisis management.

Keywords

Organizational reputation Image repair Response strategies Social media crisis 

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Martin N. Ndlela
    • 1
  1. 1.Inland School of Business and Social SciencesInland Norway University of Applied SciencesElverumNorway

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