Setting up your Clinical Practice – Keys for Growth and Success

  • Eric C. Makhni
  • Brian Forsythe


Unfortunately, no time is spent during medical school, residency, or fellowship in preparing young physicians in the nonclinical aspects of starting a practice. Most physicians “learn on the fly” through trial-and-error on how to recruit patients, market their practice, and navigate the challenging bureaucracy that is modern-day medicine. The goal of this chapter is to provide physicians with practical advice on how to successfully (and efficiently) start, build, and grow a clinical practice. Fundamental aspects of marketing, outreach, and office/surgical protocol preparations are reviewed in this chapter.


Practice management Marketing Clinical practice 

Recommended Reading

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    Ahmad CS. SKILL: 40 principles that surgeons, athletes, and other elite performers use to achieve mastery. Paperback – 1 June 2015.Google Scholar
  2. 3.
    Carnegie D, MacMillan A. How to win friends & influence people. 17 Sep 2004; Unabridged.Google Scholar
  3. 2.
    Holiday R. The obstacle is the way: the timeless art of turning trials into triumph. 2014.Google Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Eric C. Makhni
    • 1
  • Brian Forsythe
    • 2
  1. 1.Division of Sports Medicine, Department of Orthopedic SurgeryHenry Ford Health SystemWest BloomfieldUSA
  2. 2.Department of Orthopedic SurgeryRush University Medical CenterChicagoUSA

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