• Marlon Xavier


This chapter, “Conclusions”, presents a condensation of the main findings, stressing first an important idea unveiled by the dreams: the totalitarian character of the ImCon (the regime of consumerism), functioning as a totalizing mass ideology striving to attain monopoly of social signification and imagery—and thus of the subjects’ unconscious psyches. The implications of such sociocultural and subjective processes are discussed; the most important implication seemed to be that the cultural mutation of imaginaries—the semiotic imaginary of consumerism colonizing and erasing the original symbolic imaginaries—begets a parallel anthropological mutation, which was symbolized as a progressive commodification and dehumanization: from homo symbolicum to homo commoditas. The chapter ends with recommendations and suggestions for future research.


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© The Author(s) 2018

Authors and Affiliations

  • Marlon Xavier
    • 1
  1. 1.University of Caxias do SulCaxias do SulBrazil

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