Deception and the Social Good in Mass Communication

  • Seow Ting LeeEmail author


The mass communication fields of public relations, journalism, advertising, and health communication, with a shared grounding and yet distinct goals and functions, offer a rich contextual locus for explicating deception as a theoretical and professional construct. In public relations, advertising, and health communication, communicators by virtue of their particular job functions and goals assume the stance of professional advocates for organizations, groups, and individuals by using selective truth to persuade their audiences and publics. In journalism, truth is central to the field’s professional self-conception but is shaped by distinct philosophical antecedents of public service and the public good that demand the use of deception in newsgathering.


Deception Mass communication Public relations Journalism Advertising Health communication 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Department of Advertising, Public Relations and Media DesignUniversity of Colorado BoulderBoulderUSA

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