The Emergence of Neuromarketing

  • Selena Nemorin


This chapter seeks to offer an account of the emergence of neuromarketing. Given that much of marketing history has been recounted comprehensively by others, this chapter provides a brief overview of the significant technological moments that impacted and changed the way the practice has been conducted over the years in order to place neuromarketing on a continuum, as a modality of late capitalism.

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Selena Nemorin
    • 1
  1. 1.Department of Culture, Communication and MediaUniversity College LondonLondonUK

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