Introduction: Advertising Futures

  • Selena Nemorin


The introduction identifies the emergence of neuromarketing as a new form of consumer surveillance that relies on the monitoring of consumers’ neurophysiological data. I refer to this as ‘biosurveillance.’ The section highlights how these techniques are increasingly disrupting the potential of democratic communicative action. It also introduces the question that called the book into being: Does the discourse of neuromarketing suggest the practice amounts to a reduction of human beings to reflexive relations to triggers external to their targeted consumer niche?

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© The Author(s) 2018

Authors and Affiliations

  • Selena Nemorin
    • 1
  1. 1.Department of Culture, Communication and MediaUniversity College LondonLondonUK

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