An Ad-Hoc ‘Technology-Driven’ Creativity Method

  • Cécile Boulard-MassonEmail author
  • Sophie Zijp-Rouzier
  • Olivier Beorchia
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 822)


In innovation, many actors look for ways to generate new ideas i.e. to support creativity. In this paper we present a work conducted in a project that is “technology-driven”. A new haptic technology is in search of a context of use. As ergonomists and designers we tried two methodologies to support ideation. The first one is a rather classical creativity session in a ‘focus group’. The second one is ‘technology-driven’ as it is first based on the experience with the prototype. The technology-driven methodology is divided in two steps. In the first one the participants experience the new haptic technology and try to imagine relevant use cases. The second step is another interview occurring a couple of days after the first one, where the participants report if they found any new use case between the two interviews. The conclusions show that both methodologies are very complementary. In the creativity session, the quantity of produced use cases is higher and more ‘out of the box’. In the technology-driven, the ideas of use-case are more aligned with the haptic technology.


Creativity methodology Haptic Technology-driven 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Cécile Boulard-Masson
    • 1
    Email author
  • Sophie Zijp-Rouzier
    • 2
  • Olivier Beorchia
    • 3
  1. 1.Naver LABS EuropeMeylanFrance
  2. 2.Orange LabsMeylanFrance
  3. 3.Altran IDLyonFrance

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