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Colour in Glossolalia: “As Long as It’s Black” (In Western Culture)

  • Leonor Ferrão
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 827)

Abstract

The aim of this article is to discuss some aspects that deal with colour in Western culture. From typography to fashion and product design, black suggests, among many other things, normality, simplicity, distinction, sophistication, discretion, sadness, grief, death, renunciation, iniquity, secrecy. The word BLACK also circulates in common discourse, sometimes as a noun, sometimes as an adjective, and sometimes in idiomatic expressions. Given the vastness of contexts in which it is used and circulates, I will focus on the meanings of this colour in artefacts that form a significant part of Western material culture, as it is impossible to remove from them the symbolic force that results from their being BLACK.

Keywords

Human factors Western culture Material culture Semantics Black (Colour) 

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.CIAUD, Lisbon School of ArchitectureUniversidade de Lisboa, Rua Sá Nogueira, Polo Universitário do alto da AjudaLisbonPortugal
  2. 2.CITAD, Universidade LusíadaLisbonPortugal

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