Adoption of Digital Currencies: The Companies’ Perspective

  • Ioanna Roussou
  • Emmanouil Stiakakis
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


In recent years, digital currency was launched and spread due to technological developments, economic changes, monetary and political conditions in a steadily rising rate. This paper aims to provide the findings of an academic research about the actual use of digital currency by companies and freelancers. The research was based on the Diffusion of Innovations Theory and the Technology Acceptance Model. The goal of the survey was to investigate the actual use of digital currency, as a means of transaction by companies and how it is affected by the constructs of Perceived Ease of Use, Perceived Usefulness, and Perceived Security directly and other constructs indirectly, according to the research model. Based on the responses provided by 254 companies and freelancers the findings exhibit that the penetration of digital currency usage is in increasing progress. This survey’s findings are significant for businessmen, banks, financial institutions, digital currency’s users and experts, scientists and policy makers.


Digital currency Companies DOI TAM Bitcoin 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Ioanna Roussou
    • 1
  • Emmanouil Stiakakis
    • 1
  1. 1.Department of Applied InformaticsUniversity of MacedoniaThessalonikiGreece

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